| Is a Benefit Auction
hard to do?
Yes it can be quit a challenge.
There are many details that must be attended
to. But, let’s look at it in a little
different light. Have you ever taken a cruise?
Of course, you do your initial planning as
to the date, ports, itinerary, and activities.
The rest you entrust to the ship's captain
to sail through the open waters and to arrive
successfully at your destination. The captain
has all of the expertise, education, and abilities
to stay on course.
It’s somewhat the same
with Professional Benefit Auctions. All of
the necessary instruction and leadership are
provided to take you from the decision to
have a gala event to even the final check out
of the last guest. We will keep you on course.
Why would your
organization consider a benefit auction?
It’s the greatest
most rewarding tool available to generate
funding! Statistics have proven that any successful
fundraising event that incorporates a live
benefit auction can realize literally two-thirds
of the fundraising event’s income from
just the charity auction alone! The balance
comes from the combined revenue totals generated from
the event's ticket sales, silent auctions,
or raffles.
What is a Benefit
Auction?
A benefit auction is a
method of fundraising that sells procured
merchandise to the highest bidder. The most
entertaining method to raise funds is through the
oral auction. Most auctions are conducted
during the course of a single evening. A large
number of non-profit organizations have adopted
the annual auction as a highly successful
tool for their fundraising needs.
How much preplanning
does it take?
A benefit auction can take
anywhere from 3-12 months to plan. It's easy
to understand why organization and commitment
are key elements in the planning process.
It requires the active involvement of dedicated
volunteers and committees to achieve optimal
results.
From the very start, the very smallest details
must be attended to in order to maximize the opportunity
to meet your goals.
If you've never hosted an auction before
or would like to increase the productivity
of your current auction efforts, using a certified
benefit auction consultant will greatly improve
your results. The expertise pays for itself,
not only in bottom-line results but in the
positive public relations that are generated
when your event is successfully executed.
Where Do You Begin?
Begin the process by setting
a financial goal, organizing your strategy,
recruiting quality volunteers, and hiring
a Certified benefit auctioneer to facilitate
the process. A Certified benefit auctioneer
will help you get started with planning and
organization, and can assist in custom designing
the auction event to meet your group’s
unique needs.
Can we afford a professional
Auctioneer?
There are three types of
auctioneers.
- The volunteer or hobbyist
is most often unskilled and a self taught
community member or even an eager radio
or TV personality. Although they may make
a good Master of Ceremonies for your event,
they don't often make adequate charity auctioneers!
- The traditional auctioneer
is professionally trained in the craft,
but, more often than not, they have little
if any experience in fundraising auctions,
and unfortunately this can and does impact
your fundraising event.
- The professional charity
auctioneer, benefit auctioneer, or fundraising
auctioneer typically comes from an accredited
auction school, or he has apprenticed with
a fundraising auctioneer. They possess the
fundraising knowledge required to insure
your event’s profitability. Knowing
these facts now, which auctioneer would
you choose?
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